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    Matthew Green


    Every attorney in every city in the U.S. wants their website to rank high in Google for search queries containing [their practice area + their city/state] What most don’t know, however, is how to make the content on their practice area pages relevant and useful for their users, and perhaps even more important for SEO, […]



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    Casey Meraz


    Google Maps has pretty much always had the ability to create custom maps. Unfortunately many people seem to overlook these maps quite often. Not only do they provide a great user experience, a custom map can also help you gain more visibility in your local presence. It’s especially handy if your law firm has multiple […]



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    Matthew Green


    Previously on this blog, Casey published an awesome attorney link building resource, complete with 65 legal-niche sites to which attorneys can submit their firm’s website. Today, we’ll assume that you have taken advantage of those low-hanging fruit opportunities and are ready for some additional tactics to continue to improve the visibility of your site. Five […]



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    Frank Scharnell


    As a bit of a technical nerd I relish in these topics, but in all seriousness, conversion tracking is a critical part of any legal marketing campaign. Without having some sort of conversion tracking set up it will be impossible to tell which aspects of your online marketing are working, and which are not. In […]



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    John Van Bockern


    The small things add up. Details matter. Here is what you will need to know in order to optimize your Justia profile as efficiently as possible and maximize its effect on your marketing efforts. Estimated time—if you find no duplicate listing of your firm—20 minutes to a complete profile. 7 Things to Gather Before You […]