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    Matthew Green


    We’ve frequently used city specific subdomains for law firms who are interested in targeting local search queries. You’ve likely seen these in Google’s search results: Let’s take a deep dive into executing a subdomain strategy to target local keywords. What You’ll Find in This Post What is a Subdomain? The Reason Subdomains Work for Targeting […]



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    Matthew Green


    I was drafting a blog post the other day, and as I typically do, I was linking out to a bunch of external articles which supported my piece. Then I thought to myself, “I wish I had content for all of these topics so that I didn’t have to link out to all these other […]



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    Casey Meraz


    Time and time again attorney clients of mine ask me if Avvo.com reviews from consumers are reliable. Whether they think that they may be from fake clients, or tell me that it was one upset client that left a review I usually say the same thing. In my opinion it doesn’t matter if the consumer […]



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    Matthew Green


      A few months back I published a short Linkedin post asking whether or not shorter contact forms actually converted at a higher rate than longer forms. I now have data that confirms that shorter contact forms do indeed out-perform long forms in terms of conversion rates. Long Form Results (30 days): Contact Form Completions: […]



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    Frank Scharnell


    Working with law firm clients on their digital media strategies, the question always eventually comes up: “How should we post on our social channels?” ¬† A great question, especially¬†considering that law isn’t exactly a “sexy” social media topic. So normally the question turns from how should we post on social channels to what should we […]