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    Matthew Green


      A few months back I published a short Linkedin post asking whether or not shorter contact forms actually converted at a higher rate than longer forms. I now have data that confirms that shorter contact forms do indeed out-perform long forms in terms of conversion rates. Long Form Results (30 days): Contact Form Completions: […]



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    Frank Scharnell


    Working with law firm clients on their digital media strategies, the question always eventually comes up: “How should we post on our social channels?”   A great question, especially considering that law isn’t exactly a “sexy” social media topic. So normally the question turns from how should we post on social channels to what should we […]



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    Matthew Green


      North Carolina divorce attorney Lee Rosen (@leerosen) has one of the best legal websites in the game, and so I was excited when he critiqued a fellow attorney’s website on his blog . One of the points that Lee drives home is that a legal website ought to be more than a digital business […]



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    Casey Meraz


    When potential clients are searching for an attorney they typically get a mix of local law firm results as well as attorney directories such as Lawyers.com or Martindale.com. Although they have never been the most effective lead source for my clients, they should also not be ignored as it increases trust in your firm. I have […]



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    Matthew Green


    Preston Clark (@lawinsider) recently gave 7 reasons why you won’t become a thought leader. You’re already too well established in your field You don’t have a “voice” You care more about the outcome than the act (I super agree with this) You’re going to have to talk/communicate with a A LOT of people The economics […]