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Forum Link Building Lawyers

How Legal Marketers Should Use Forums to Build Links

By Matt Green Forum spam has a long history with SEOs. For years, spammy link builders nuked forums in every corner of the web with spam accounts and spun comments. But that’s not what I’m talking about here. Not at all. I am talking about driving relevant traffic to your...

5-Steps-to-Better-Lawyer-SEO-in-20152 (1)

5 Steps to Better Lawyer SEO in 2015

By Matt Green I normally try to avoid listicles, but for this topic a list is simply the best way to present the information. So there! Here are 5 steps to better SEO for your law firm website in 2015: Step 1: Define your website’s purpose “To make money” is...

Location-Topical-Dilution

Using Subdomains to Target Local Search Queries

We’ve frequently used city specific subdomains for law firms who are interested in targeting local search queries. You’ve likely seen these in Google’s search results: Let’s take a deep dive into executing a subdomain strategy to target local keywords. What You’ll Find in This Post What is a Subdomain? The...

A-Tricky-Tip-for-Generating-New-Content-Topics

A Sneaky Tip for Generating New Content Topics

I was drafting a blog post the other day, and as I typically do, I was linking out to a bunch of external articles which supported my piece. Then I thought to myself, “I wish I had content for all of these topics so that I didn’t have to link...

size-does-matter

Website Contact Forms for Lawyers: Shorter is Better

  A few months back I published a short Linkedin post asking whether or not shorter contact forms actually converted at a higher rate than longer forms. I now have data that confirms that shorter contact forms do indeed out-perform long forms in terms of conversion rates. Long Form Results...

Is Your Law Firm Website Just a Digital Business Card?

  North Carolina divorce attorney Lee Rosen (@leerosen) has one of the best legal websites in the game, and so I was excited when he critiqued a fellow attorney’s website on his blog . One of the points that Lee drives home is that a legal website ought to be...

Thought Leadership: Even if You Never Get There, It’s Worth It

Preston Clark (@lawinsider) recently gave 7 reasons why you won’t become a thought leader. You’re already too well established in your field You don’t have a “voice” You care more about the outcome than the act (I super agree with this) You’re going to have to talk/communicate with a A...

An Effective Legal Blogging Strategy in 323 Words

1. Read other blogger’s blogs The reason that bloggers began blogging, way back before search engines even existed, is because they wanted to talk about the nerdy shit that they love with fellow nerds who also wanted to talk about it. The first step in effective blogging is finding other...

Lawyers, If Your SEO Does These 2 Things, Fire Them

1. Blog About Someone’s Death and Call it “Content Marketing” Rob Woods (@robdwoods) recently tweeted the following, spot-on observation: If you tie your stupid content marketing to someone's recent death you are a piece of crap and you should quit. — Rob Woods (@robdwoods) August 15, 2014 This is a...

Custom Categories Gone from Map Maker: What Does It Mean for Law Firms?

  On July 30, 2014 Google Map Maker announced that they would no longer support the addition of custom categories by Mappers. Instead, mappers must now choose from the same 2,500 categories available on both Google My Business and Google Maps. What does it mean for law firms? Google Map...