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  • 1 Comment
    Casey Meraz">Casey Meraz


    For lawyers, attaining high organic rankings can be a cut-throat endeavor. For years, SEO firms competing for their clients in the legal niche didn’t care about content, user experience, or anything else as long as they could achieve high organic search rankings by manipulating Google with a boat load of links. While this approach used […]



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    Matthew Green">Matthew Green


    Law Firm Website Content Strategy Most law firm websites contain three primary types of content: 1. Practice Area (landing page) Content These are individual pages for each type of law that the firm practices. With these pages, you should be looking to provide the user with the high-level information that they need in order to […]



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    Casey Meraz">Casey Meraz


    If you’re an attorney and have visited Avvo.com you’re probably a little bit familiar with their rating system. If you’re not, Avvo rates lawyers based on their own proprietary algorithm on their website. Each lawyer is ranked with a rating between 1 and 10. Anyone that has 1.0 – 2.0 rating is usually labeled with […]



  • 5 Comments
    Casey Meraz">Casey Meraz


    Google just rolled out a bright yellow five star system of showing review ratings. We wondered how they pulled clicks from the other elements of Google’s interface when someone searched for attorney services. My Prediction: My initial prediction was that the star results with the Author Rich Snippets would detract from the #1 ranking and […]



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    Matthew Green">Matthew Green


    Looking for a list of sites where attorneys can be reviewed? We did the work. Here you go. Looking for a list of sites (directories) where attorneys and law firms are listed, but not necessarily review-able? Nifty Marketing did the work. Here you go.   Now let’s get to the good stuff; which of these […]



  • 2 Comments
    John Van Bockern


    BEWARE: If you work for FindLaw, or you are a client of FindLaw, you will not like this post. If you can, we encourage you to dispel anything we’ve exposed. Duplicate Content Much? Recently, while doing a content audit project for a client, we found something disturbing. We took a section of text from a […]



  • 2 Comments
    John Van Bockern


    As a searcher, am I supposed to put more trust in the first result that Google provides? Or, am I supposed to trust their location verification process (their local results) to the extent that I do not even want to look at the organic results? I know how I look at these results, but how […]



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    Matthew Green">Matthew Green


    “Lawyers are boring.” “No one shares legal content.” “Everything has already been covered.” “It’s too hard.” These are excuses. They are excuses that legal internet marketers make for having crappy site copy, and crappy link profiles. They are excuses that have perpetuated the common perception that the legal realm is one of the more spam […]



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    Matthew Green">Matthew Green


    Search Engine Optimization is a constantly evolving game. The population is turning to search engines such as Google in order to find their information. Businesses such as the Yellow Pages are in trouble. Their clientele have switched to the easily accessible and readily available information that can be found much easier using search engines over […]



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    Matthew Green">Matthew Green


    About the Authors: This survey and corresponding write-up were executed by SEO strategists Matt Green (@mchuckgreen) and John Van Bockern (@johnevanbockern) from Ethical SEO Consulting. As is common on legal websites, The Reeves Law Group has invested heavily in video production. That has led to us to ask the question: Should law firms be creating videos to […]