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    Casey Meraz">Casey Meraz


    It’s no secret that Google has been continuing to reward bigger law firms and bigger brands with more search visibility. The competition in all search mediums for attorney’s is very stiff and a great example of this is just looking at the costs per click if you do PPC. For personal injury attorney’s these clicks can […]



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    Casey Meraz">Casey Meraz


    Building citations for local SEO is an important task that everyone involved in local SEO needs to be aware of. Not only do you need to build strong citations, you also need to make sure they’re 100% correct when you’re building them. Creating inconsistencies in the data by using incorrect information can create a real local […]



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    Matthew Green">Matthew Green


      On July 30, 2014 Google Map Maker announced that they would no longer support the addition of custom categories by Mappers. Instead, mappers must now choose from the same 2,500 categories available on both Google My Business and Google Maps. What does it mean for law firms? Google Map Maker is one of the […]



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    Matthew Green">Matthew Green


    Every attorney in every city in the U.S. wants their website to rank high in Google for search queries containing [their practice area + their city/state] What most don’t know, however, is how to make the content on their practice area pages relevant and useful for their users, and perhaps even more important for SEO, […]



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    Casey Meraz">Casey Meraz


    Google Maps has pretty much always had the ability to create custom maps. Unfortunately many people seem to overlook these maps quite often. Not only do they provide a great user experience, a custom map can also help you gain more visibility in your local presence. It’s especially handy if your law firm has multiple […]



  • 2 Comments
    Matthew Green">Matthew Green


    Previously on this blog, Casey published an awesome attorney link building resource, complete with 65 legal-niche sites to which attorneys can submit their firm’s website. Today, we’ll assume that you have taken advantage of those low-hanging fruit opportunities and are ready for some additional tactics to continue to improve the visibility of your site. Five […]



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    Frank Scharnell">Frank Scharnell


    As a bit of a technical nerd I relish in these topics, but in all seriousness, conversion tracking is a critical part of any legal marketing campaign. Without having some sort of conversion tracking set up it will be impossible to tell which aspects of your online marketing are working, and which are not. In […]



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    John Van Bockern


    The small things add up. Details matter. Here is what you will need to know in order to optimize your Justia profile as efficiently as possible and maximize its effect on your marketing efforts. Estimated time—if you find no duplicate listing of your firm—20 minutes to a complete profile. 7 Things to Gather Before You […]



  • 3 Comments
    Matthew Green">Matthew Green


    If you are considering making significant changes to your website, there are essentially two methods you can use: 1. Make completely random changes based on what you think is good, or 2. Collect data that helps you make effective changes. Hint: You should go with number 2. It’s not easy to increase your website’s exposure […]



  • 9 Comments
    Casey Meraz">Casey Meraz


    Whether you’re new to online search or a seasoned veteran you probably know that one of the major ranking factors in local SEO is citations. When thinking about citation sources don’t think about the quantity you should have. Instead you should think about the quality. Making sure you’re listed on high quality sites is much more important […]