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    Matthew Green">Matthew Green


      A few months back I published a short Linkedin post asking whether or not shorter contact forms actually converted at a higher rate than longer forms. I now have data that confirms that shorter contact forms do indeed out-perform long forms in terms of conversion rates. Long Form Results (30 days): Contact Form Completions: […]



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    Frank Scharnell">Frank Scharnell


    Working with law firm clients on their digital media strategies, the question always eventually comes up: “How should we post on our social channels?”   A great question, especially considering that law isn’t exactly a “sexy” social media topic. So normally the question turns from how should we post on social channels to what should we […]



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    Matthew Green">Matthew Green


      North Carolina divorce attorney Lee Rosen (@leerosen) has one of the best legal websites in the game, and so I was excited when he critiqued a fellow attorney’s website on his blog . One of the points that Lee drives home is that a legal website ought to be more than a digital business […]



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    Casey Meraz">Casey Meraz


    When potential clients are searching for an attorney they typically get a mix of local law firm results as well as attorney directories such as Lawyers.com or Martindale.com. Although they have never been the most effective lead source for my clients, they should also not be ignored as it increases trust in your firm. I have […]



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    Matthew Green">Matthew Green


    Preston Clark (@lawinsider) recently gave 7 reasons why you won’t become a thought leader. You’re already too well established in your field You don’t have a “voice” You care more about the outcome than the act (I super agree with this) You’re going to have to talk/communicate with a A LOT of people The economics […]



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    Casey Meraz">Casey Meraz


    If your law firm has been dependent on Google My Business or local listings as a strong lead generation service you have probably noticed some changes since Google’s Pigeon update that took effect in July 2014. Since this time we have seen a variety of local search results for attorneys come and go. Using my […]



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    Matthew Green">Matthew Green


    1. Read other blogger’s blogs The reason that bloggers began blogging, way back before search engines even existed, is because they wanted to talk about the nerdy shit that they love with fellow nerds who also wanted to talk about it. The first step in effective blogging is finding other bloggers who have interests similar […]



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    Frank Scharnell">Frank Scharnell


    With responsive web design becoming the new standard, we are seeing mobile and tablet versions of law firm websites. This is a very exciting shift as it helps ensure that visitors have access to the same information no matter the device they are using. However, we must still ask the question, are the responsive designs […]



  • 2 Comments
    Matthew Green">Matthew Green


    1. Blog About Someone’s Death and Call it “Content Marketing” Rob Woods (@robdwoods) recently tweeted the following, spot-on observation: If you tie your stupid content marketing to someone's recent death you are a piece of crap and you should quit. — Rob Woods (@robdwoods) August 15, 2014 This is a really popular one in the […]



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    Casey Meraz">Casey Meraz


    It’s no secret that Google has been continuing to reward bigger law firms and bigger brands with more search visibility. The competition in all search mediums for attorney’s is very stiff and a great example of this is just looking at the costs per click if you do PPC. For personal injury attorney’s these clicks can […]