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    Matthew Green">Matthew Green


    Every attorney in every city in the U.S. wants their website to rank high in Google for search queries containing [their practice area + their city/state] What most don’t want to do, however, is put in the effort to make sure that the content on their practice area pages is not only relevant and useful, […]



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    Casey Meraz">Casey Meraz


    Google Maps has pretty much always had the ability to create custom maps. Unfortunately many people seem to overlook these maps quite often. Not only do they provide a great user experience, a custom map can also help you gain more visibility in your local presence. It’s especially handy if your law firm has multiple […]



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    Matthew Green">Matthew Green


    Previously on this blog, Casey published an awesome attorney link building resource, complete with 65 legal-niche sites to which attorneys can submit their firm’s website. Today, we’ll assume that you have taken advantage of those low-hanging fruit opportunities and are ready for some additional tactics to continue to improve the visibility of your site. Five […]



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    Frank Scharnell">Frank Scharnell


    As a bit of a technical nerd I relish in these topics, but in all seriousness, conversion tracking is a critical part of any legal marketing campaign. Without having some sort of conversion tracking set up it will be impossible to tell which aspects of your online marketing are working, and which are not. In […]



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    John Van Bockern


    The small things add up. Details matter. Here is what you will need to know in order to optimize your Justia profile as efficiently as possible and maximize its effect on your marketing efforts. Estimated time—if you find no duplicate listing of your firm—20 minutes to a complete profile. 7 Things to Gather Before You […]



  • 3 Comments
    Matthew Green">Matthew Green


    If you are considering making significant changes to your website, there are essentially two methods you can use: 1. Make completely random changes based on what you think is good, or 2. Collect data that helps you make effective changes. Hint: You should go with number 2. It’s not easy to increase your website’s exposure […]



  • 9 Comments
    Casey Meraz">Casey Meraz


    Whether you’re new to online search or a seasoned veteran you probably know that one of the major ranking factors in local SEO is citations. When thinking about citation sources don’t think about the quantity you should have. Instead you should think about the quality. Making sure you’re listed on high quality sites is much more important […]



  • 2 Comments
    Matthew Green">Matthew Green


      I just finished reading a blog post by the always insightful Kevin O’Keefe, in which he advises law bloggers to abstain from adding a call to action in blog posts. I highly suggest that you give it a read. The post inspired me to consider a few of the other mistakes that I commonly […]



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    Matthew Green">Matthew Green


    Online press releases were, in the recent past, a popular tactic that SEO’s used for building links fast. And let me tell you, it worked! However, since Google’s assault on manipulative links beginning with the Penguin update, press releases no longer accomplish this aim. I am not here to dismiss their value entirely. There are […]



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    Casey Meraz">Casey Meraz


    Whether you have been marketing your law firm for years or whether you’re starting a new practice, getting clients is important for your business. Over time you can develop a strong network for offline advertising including referrals, word of mouth and repeat customers. But how do you market your law firm in today’s competitive market? […]