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    Casey Meraz">Casey Meraz


    If your law firm has been dependent on Google My Business or local listings as a strong lead generation service you have probably noticed some changes since Google’s Pigeon update that took effect in July 2014. Since this time we have seen a variety of local search results for attorneys come and go. Using my […]



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    Matthew Green">Matthew Green


    1. Read other blogger’s blogs The reason that bloggers began blogging, way back before search engines even existed, is because they wanted to talk about the nerdy shit that they love with fellow nerds who also wanted to talk about it. The first step in effective blogging is finding other bloggers who have interests similar […]



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    Frank Scharnell">Frank Scharnell


    With responsive web design becoming the new standard, we are seeing mobile and tablet versions of law firm websites. This is a very exciting shift as it helps ensure that visitors have access to the same information no matter the device they are using. However, we must still ask the question, are the responsive designs […]



  • 4 Comments
    Matthew Green">Matthew Green


    1. Blog About Someone’s Death and Call it “Content Marketing” Rob Woods (@robdwoods) recently tweeted the following, spot-on observation: If you tie your stupid content marketing to someone's recent death you are a piece of crap and you should quit. — Rob Woods (@robdwoods) August 15, 2014 This is a really popular one in the […]



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    Casey Meraz">Casey Meraz


    It’s no secret that Google has been continuing to reward bigger law firms and bigger brands with more search visibility.┬áThe competition in all search mediums for attorney’s is very stiff and a great example of this is just looking at the costs per click if you do PPC. For personal injury attorney’s these clicks can […]



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    Casey Meraz">Casey Meraz


    Building citations for local SEO is an important task that everyone involved in local SEO needs to be aware of.┬áNot only do you need to build strong citations, you also need to make sure they’re 100% correct when you’re building them. Creating inconsistencies in the data by using incorrect information can create a real local […]



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    Matthew Green">Matthew Green


      On July 30, 2014 Google Map Maker announced that they would no longer support the addition of custom categories by Mappers. Instead, mappers must now choose from the same 2,500 categories available on both Google My Business and Google Maps. What does it mean for law firms? Google Map Maker is one of the […]



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    Matthew Green">Matthew Green


    Every attorney in every city in the U.S. wants their website to rank high in Google for search queries containing [their practice area + their city/state] What most don’t know, however, is how to make the content on their practice area pages relevant and useful for their users, and perhaps even more important for SEO, […]



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    Casey Meraz">Casey Meraz


    Google Maps has pretty much always had the ability to create custom maps. Unfortunately many people seem to overlook these maps quite often. Not only do they provide a great user experience, a custom map can also help you gain more visibility in your local presence. It’s especially handy if your law firm has multiple […]



  • 2 Comments
    Matthew Green">Matthew Green


    Previously on this blog, Casey published an awesome attorney link building resource, complete with 65 legal-niche sites to which attorneys can submit their firm’s website. Today, we’ll assume that you have taken advantage of those low-hanging fruit opportunities and are ready for some additional tactics to continue to improve the visibility of your site. Five […]