Search Engine and Internet Marketing for Personal Injury Lawyers
Whether you own a personal injury firm, or work for a firm in some capacity, you know that online lead generation is critical for sustainable growth in the personal injury field. With competition levels in the field being as high as they have ever been, combined with the increasing lack of relevance of Yellow Pages and other outdated advertising mediums, it is more important than ever to have a law firm website that works on your behalf as a dynamic and constant source of lead generation.
At Ethical SEO Consulting, we have years of experience helping personal injury law firms sign more cases and streamline their marketing efforts by executing a strategic combination of Local and Organic SEO, as well as PPC management and SEO friendly law firm web site design.
The Difference is in Our Approach
The reality is that there are A TON of personal injury lawyer marketing firms out there, and so making the decision to go with one over another is not easy. We believe that our advantage lies in our approach. Namely, we do not measure success for our clients based simply on the number of keywords that they are ranking on the first page of Google for. We measure success by the number of conversions we generate from those rankings.
This is where our approach to injury lawyer marketing begins. We place the majority of our initial efforts in targeted and comprehensive keyword research in order to determine which keywords we should be optimizing for based on both traffic volume and searcher intent. This is by far the most important part of our process, as this is what allows us not just to achieve high rankings, but to achieve high rankings which will result in more cases for our clients.
From there, we move on to optimizing the website based on the keywords we are targeting. This includes updating page titles, H1 tags, URL’s, meta descriptions, and on-page body content to ensure that all pages are optimized for maximum relevance. Our on-site optimization also includes reviewing the entire site to ensure that all information is presented accurately, and in a manner which facilitates action from the user in the way of an email, phone call, or live chat.
Dynamic Link Building
Finally, we execute our signature dynamic link building campaign, which builds the authority of your site, and helps get you on the first page for those valuable, highly targeted keyword searches.
Start Signing More Cases
If you know you would like to have a greater case load, and a more streamlined and higher ROI marketing strategy, we’d love to talk with you about what we do, and how we can help. Our results speak for themselves. Please give us a call at (888) 789-4198 or simply request a free quote online. We look forward to helping your firm grow.
This content was written by: Matthew Green+