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Practical-Law-Firm-Link-Building-Tactics

21 Practical Law Firm Link Building Tactics

Links are just as important to SEO as they have ever been. If your SEO provider tells you that links are not important, or that “link building is dead” what they really mean is that building links is too hard, and you should fire them. Below, you will find a...

l-The-Gorilla-Thinkin-bout-lawyers-dot-com

Is Lawyers.com Advertising Worth the Money?

Lawyers.com ranks well for many of our client’s target keywords, so naturally we wanted to understand its efficacy as a barnacle SEO site. Below, we’ve broken down the results of one of our client’s advertising on Lawyers.com, in an attempt to answer the question: “Is Lawyers.com Advertising Worth the Money?”....

Avvo-Logo

3 Reasons Why Optimizing Your Avvo Profile Is worth It

We’ve talked to several attorneys who are frustrated with their inability to improve their rating on Avvo.com. These are attorneys with decades of experience and lofty career accomplishments, and yet they can’t achieve an “Avvo Rating” greater than 7 or 8. This frustration leads the attorney to the conclusion that...

FindLaw Website Audit

FindLaw Website SEO Audit

Our skepticism of FindLaw’s SEO offering is no secret. Experience has shown us that FindLaw’s SEO services are not only antiquated and spammy, but also drastically over-priced. Below we have audited a FindLaw client’s website for SEO issues. We haven’t included any SEO factors that were being done well, because...

Forum Link Building Lawyers

How Legal Marketers Should Use Forums to Build Links

By Matt Green Forum spam has a long history with SEOs. For years, spammy link builders nuked forums in every corner of the web with spam accounts and spun comments. But that’s not what I’m talking about here. Not at all. I am talking about driving relevant traffic to your...

5-Steps-to-Better-Lawyer-SEO-in-20152 (1)

5 Steps to Better Lawyer SEO in 2015

By Matt Green I normally try to avoid listicles, but for this topic a list is simply the best way to present the information. So there! Here are 5 steps to better SEO for your law firm website in 2015: Step 1: Define your website’s purpose “To make money” is...

Location-Topical-Dilution

Using Subdomains to Target Local Search Queries

We’ve frequently used city specific subdomains for law firms who are interested in targeting local search queries. You’ve likely seen these in Google’s search results: Let’s take a deep dive into executing a subdomain strategy to target local keywords. What You’ll Find in This Post What is a Subdomain? The...

A-Tricky-Tip-for-Generating-New-Content-Topics

A Sneaky Tip for Generating New Content Topics

I was drafting a blog post the other day, and as I typically do, I was linking out to a bunch of external articles which supported my piece. Then I thought to myself, “I wish I had content for all of these topics so that I didn’t have to link...

size-does-matter

Website Contact Forms for Lawyers: Shorter is Better

  A few months back I published a short Linkedin post asking whether or not shorter contact forms actually converted at a higher rate than longer forms. I now have data that confirms that shorter contact forms do indeed out-perform long forms in terms of conversion rates. Long Form Results...

Is Your Law Firm Website Just a Digital Business Card?

  North Carolina divorce attorney Lee Rosen (@leerosen) has one of the best legal websites in the game, and so I was excited when he critiqued a fellow attorney’s website on his blog . One of the points that Lee drives home is that a legal website ought to be...